Friday, January 21, 2011

Run this town- Rihanna, Jay-Z, Kanye West

http://www.youtube.com/watch?v=yVA-xTBeHyM

Sound- Diegetic sounds from the fires are in place at the start, symbolishing destruction and helping to set the scene for the audience as there is no establishing shot.

Mise-en-scene-The artists and associates in this video are heavily dressed in leather, and metal, this strays away from the usual conventions of bling, money and girls which are normally scene in hip hop videos. The leather also represents a rebellious side to the artists who are going against the norms. Personally i feel that this refelects what all the artists wish to achieve in that they are trying to create new styles and stand out from the crowd whith there work. Obviously one of the narratives are performances from the individual artists themselves. In these sections editing is toned down so the audience can see the artist performing which is a key part to music videos in general.

Editing-Blurs and the slowing down or speeding up of scenes also gives the viewer the impression that this is a flashback, colours are faded, which adds to reality or verisimilitude. Over the top of the film has been placed a very grainy, old school lens effect which adds to the value of this being a handheld camera. The video lacks continuity as the shots are very much arrranged in a montage style and shots run back and forth between different scenes.

Cinematography- The shots used in this video very much give the impression of a documentary style or a home camera, supporting the dirty riot nature, as this is often what is scene when these kind of events are reported on the news etc. At the start of the video there are no establishing shot but instead medium- medium close ups which gives the viewer the impression that they are there in the crowd. Like most music videos, Run This Town is heavily laidened with editing to the beat, which helps keep the audience interested and adds to the flow off the narrative and the connection it has with the song. Other camera angles also see the artists most particularly Jay-Z shown in a good light or as a leader, this is represented through low angle shots, looking up at him. This reflects his role in the music industry as he is very much a front figure to the business and a leader.

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